Before the Wild Web Art team sat down to begin the design, they spent a lot of time getting to understand the business objectives and the target audience. Product Vision Workshops allowed the team to identify the key features on which then was built the UX and UI, as well as a strategy for obtaining feedback from users.
The goal for the engineering team was challenging as they were supposed to integrate more than 8 external APIs to collect & analyze required data. It includes not only real-time data about the market (price history for more than 100 coins, market capitalization) but also the user's transaction history from integrated exchanges.
Also, in cooperation with the KRONOS analytical team, it was developed an AI-based algorithm that evaluates the user's portfolio in terms of profitability and risks compared to the market.
Our product development team finally launched an intelligent solution, that provides users with the possibility to track how their portfolios perform from all their exchanges & wallets; to get the evaluation of their trading strategy from an AI-based expert; to see all their portfolio blind spots, get automated personalized improvement advice and to be up to date with market trends, choose coins or portfolio based on expert & robotic-analysis.